Oct 2003
Anchorcare campaign is a huge success.

Anchor Care, a division of Anchor Housing Trust, ran a bus campaign using Interior Bulkheads & Standard bus rears for a 3 month period in an attempt to recruit care workers from within a specific catchment area on the west side of Nottingham, using NCT. The campaign proved a huge success, which Christine Daft, Home Care Manager, confirmed: "In our second week we have so far been inundated with calls from both carers working in the industry but also many who readily admit that, until they saw our advert, had not considered this role". Upon completion of the campaign, Christine also stated that they'd had to set up a waiting list as they couldn't accommodate any more applicants!

June 2003
Bus advertising gives Surestart a great start!

In April 2003, St Ann's commissioned 15 Bulkhead ads targeted at
families and mothers to be living in the St Anns area of the City. By June,
Katherine Daniels from the project stated "The campaign has been very effective so far. We have received more telephone enquiries from the public as a result of the posters on the buses and a lot of St Anns families who have come to our activities have stated that they have seen the posters on the local buses". The campaign is still proving effective, with Katherine extending her advertising from 2004-05.