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Campaign Planning

Decker Media is a specialist in tailor-made bus advertising. Before any recommendations are made to clients, several key factors are taken into account. After careful consideration of individual client needs, a bespoke advertising package will be presented to achieve the desired marketing objectives.

Target Audience
Identifies the right space on the bus to reach your target audience.

Catchment Area
Identifies not only the right bus fleet but also the right depot to target your catchment area, thus eliminating expensive wastage.

Other Media in the Mix
Will enable us to ensure that your bus advertising compliments and strengthens other media used.

Campaign Objectives
Determines whether you are most likely to benefit from "a short, sharp, shock campaign" or a "drip feed campaign".

For further information and a full media pack, please contact
Rachel Davies.